Marketing Data Engineer (m/w/d)
Core
Build scalable data models and a central 360° customer view to enable personalized customer journeys, automated campaigns, and data-driven marketing decisions.
Role type
Marketing Data Engineer
Builds
Central customer view, data integrations, tracking concepts, and analytics frameworks for marketing automation
Domain
Digital Marketing, Customer Lifecycle Management, Data Engineering
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Data modeling, ETL/ELT processes, Data quality management, CRM system integration, Marketing automation platform integration, Analytical thinking, Data governance and compliance
Preferred skills
Data Science, Advanced Analytics, Marketing Analytics, HubSpot expertise
Technologies
CRM systems, Marketing automation platforms, Data integration tools
Responsibilities
Develop scalable data models and a central 360° customer view from CRM, usage, and contract data; Ensure personalized and automated customer communication is based on correct customer and behavior data; Translate marketing and lifecycle requirements into data-based automation logic; Build, operate, and optimize data integrations and interfaces to the marketing automation platform; Monitor data flows, ensure quality, and resolve errors before they impact campaigns; Create tracking and tagging concepts for digital channels; Define and implement standards for data cleansing, retention, and consent management
Seniority
Specialist/Expert level