Marketing Manager
Core
Lead all marketing activities for Fender in South Korea, connecting the brand's culture and product legacy with local consumers and musicians.
Role type
Senior Marketing Manager (Brand, Digital, PR, Events)
Builds
Marketing initiatives, campaigns, and creative work-streams for Fender products in the Korean market.
Domain
Music instruments, Lifestyle, Consumer goods
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Strategic planning, Public relations, Media relations, Project management, Trade event execution, Digital influencer strategy, Social media management, Content creation, Bilingual communication (English/Korean), Budget management
Preferred skills
Experience in Music, Fashion/Luxury, or Media industries; Knowledge of Korean music community; Experience with digital communication for international brands
Technologies
Facebook, X, Instagram, LINE, YouTube, TikTok
Responsibilities
Develop marketing communications plans and media relations strategies; Manage key trade events and deliver brand assets to customers; Establish and grow social media presence and influencer partnerships; Lead communication between global, Japan, and Korea marketing teams.
Seniority
Senior, hands-on IC