Senior Data Scientist, Growth Marketing
Core
Drive marketing efficiency, attribution, and experimentation efforts through customer lifetime value modeling, media mix attribution, and causal impact assessments.
Role type
Senior Data Scientist (Growth Marketing & Experimentation)
Builds
Operational decision-making frameworks, marketing portfolio optimization, self-service product/CRM experimentation tooling, and predictive feedback mechanisms for digital ad networks.
Domain
Fintech / Growth Marketing / Data Science
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, statistical modeling, customer lifetime value modeling, media mix modeling, A/B testing, causal inference, experimental design, scalable experimentation solutions, engineering scalable data pipelines
Preferred skills
Fintech/banking/finance domain experience, customer segmentation
Technologies
SQL, scripting languages, experimentation platforms, digital ad network APIs
Responsibilities
Lead product scientific experimentation programs and build tooling for self-service experimentation; Design and conduct experiments to estimate marketing and product strategy impact; Build and integrate customer lifetime value models into operational decision-making; Collaborate with engineering to design predictive feedback mechanisms for ad networks; Mentor team members and ensure quality in production systems.
Seniority
Senior, hands-on IC with leadership responsibilities
