Content Marketing Manager
Core
Drive content strategy and engine for web, video, and digital channels, bridging strategic creation with AI-assisted workflows to support Demand Generation and pipeline goals.
Role type
Content Marketing Manager
Builds
High-quality content for web, video, and digital channels aligned with growth pipeline goals
Domain
B2B Marketing / Cybersecurity / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B content strategy, long-form and short-form writing/editing, AI writing tools (Claude, ChatGPT, Jasper), content performance metrics analysis, external resource management
Preferred skills
Cybersecurity/SaaS/technical B2B sector experience, CMS and marketing automation tools (Salesforce, Profound), documented content creation systems design
Technologies
Salesforce, Profound, CMS, Claude, ChatGPT, Jasper
Responsibilities
Develop and execute content strategy for web, video, and digital channels; Produce strategic content while building AI-assisted workflows; Direct external resources (freelancers, designers, SMEs) to produce deliverables; Track and analyze content performance metrics to inform editorial decisions
Seniority
Mid-Senior, hands-on IC