Influencer Marketing Manager
Core
Build and scale CookUnity's influencer and creator marketing engine as a measurable acquisition channel to drive new-customer growth.
Role type
Influencer Marketing Manager (Growth)
Builds
A scalable creator operating system, including tiers, sourcing workflows, audience-fit scoring, outreach templates, deal structures, and tracking standards.
Domain
Food delivery / Direct-to-consumer marketplace / Creator economy
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Influencer/creator program management, paid creator budget negotiation, analytical fluency (CAC, payback, attribution), creative judgment, system-building, AI tooling experimentation, project management
Preferred skills
Experience in DTC, ecommerce, subscription, or food brands, knowledge of TikTok/Instagram/YouTube, familiarity with AI workflows for marketing
Technologies
TikTok, Instagram, YouTube, AI tools (ChatGPT, Claude), spreadsheets, Google Meet, Zoom
Responsibilities
Own and scale the influencer program across priority platforms; build the creator operating system from the ground up; manage creator relationships end-to-end; turn product insights into creator briefs; build a creator community; monitor budgets and pacing; use AI and automation to improve efficiency; collaborate with paid social, creative, and product teams.
Seniority
Mid-Senior, hands-on IC
