Social Media & Digital Advertising Lead (6 month FTC)
Core
Lead PwC Ireland's social media and digital advertising strategy to extend the reach and impact of priority campaigns, thought leadership, and sponsorships.
Role type
Manager, Social Media & Digital Advertising Lead
Builds
Integrated go-to-market campaigns, thought leadership content, and executive profiles
Domain
Professional services / B2B marketing
Deliverable
product features
Required skills
Social media strategy, paid digital advertising, LinkedIn expertise, audience segmentation, campaign optimization, analytics, brand governance, stakeholder management
Preferred skills
B2B professional services experience, executive profiling, content creation
Technologies
LinkedIn, social media platforms, digital advertising tools
Responsibilities
Lead planning and activation of paid social and digital campaigns; Develop amplification strategies for thought leadership and sponsorships; Support Partners and senior leaders in external profiling; Establish KPIs and measurement frameworks; Ensure compliance with brand and risk governance; Collaborate with internal teams and external agencies.
Seniority
Manager, hands-on IC