TikTok Shop by Tokopedia - Senior Acquisition & Incubation Manager, Fashion - Indonesia
Core
Build and lead a team to uncover apparel sub-category opportunities, reshape the supply chain ecosystem, and drive explosive growth in category supply and GMV for TikTok Shop SEA.
Role type
Senior Acquisition & Incubation Manager (Apparel)
Builds
Apparel brand incubator, supply chain models (F2S, F2C, F2B), and trend-driven product development.
Domain
E-commerce, Fashion/Apparel, Southeast Asia
Required skills
Category strategy, market insight, competitor analysis, manufacturer segmentation, brand incubation, team leadership, data analytics, supply chain management
Preferred skills
Local designer network resources, pseudo-1P operations experience, white-label market governance, SEA consumer culture understanding
Technologies
TikTok Shop platform, e-commerce analytics tools
Responsibilities
Diagnose local market based on mature market growth; Pinpoint high-potential sub-category opportunities; Audit sub-category Concentration Ratios and benchmark against competitors; Identify quality manufacturers with low online presence; Recruit brands with strong offline word-of-mouth; Design and operate the "Emerging Apparel Brand Incubator"; Capture cultural festivals and local trends to guide product development; Lead the acquisition and incubation team to achieve business targets.