Lead Product Marketing Manager - Enterprise
Core
Strategic engine driving Go-To-Market (GTM) motion for Klaviyo's Mid and Large Enterprise segment, focusing on positioning, sales plays, and integrated campaigns to displace incumbents.
Role type
Lead Product Marketing Manager (Enterprise GTM)
Builds
Enterprise sales plays, integrated marketing campaigns, and field enablement assets for Klaviyo's ecommerce data platform.
Domain
B2B SaaS / Ecommerce Marketing Technology
Deliverable
product features
Required skills
Enterprise GTM strategy, B2B SaaS product marketing, complex multi-stakeholder sales cycle management, competitive positioning, market synthesis, executive communication, cross-functional influence, mentorship
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define and prioritize field selling motions for Mid and Large Enterprise; design Enterprise sales plays from ICP definition through launch; lead integrated marketing campaigns and anchor assets; maintain and evolve core Enterprise field assets (pitch decks, objection handling); translate product vision into compelling narratives for Enterprise audiences; track and analyze GTM performance metrics.
Seniority
Senior, hands-on IC with strategic autonomy