B端营销专家（内容营销方向）-TikTok Shop
Core
B2B content marketing expert responsible for planning and producing content assets for a multi-region merchant ecosystem to drive platform acquisition, merchant education, and brand building.
Role type
Senior B2B content marketing specialist (TikTok Shop)
Builds
High-quality content asset library, white papers, case studies, and acquisition materials for B2B merchants.
Domain
E-commerce platform / B2B marketing / Cross-border trade
Required skills
B2B content strategy, content planning, white paper creation, case study development, market research, cross-functional collaboration, English proficiency, international market experience
Preferred skills
Experience with TikTok Shop, multi-region merchant ecosystem management, cross-cultural communication
Technologies
N/A
Responsibilities
Develop quarterly content plans and annual strategies aligned with business stages and merchant lifecycles; Create and produce key materials including white papers, compliance guides, and acquisition manuals; Collaborate with BD, AM, and design teams to ensure content accuracy and drive conversion; Build and maintain reusable content templates and industry case libraries.
Seniority
Senior, hands-on IC
