彩妆行业运营 - 抖音电商
Core
Manage category planning and merchant operations for the makeup category on Douyin E-commerce, driving sustainable industry growth and optimizing supply structure.
Role type
Senior category operations manager (makeup)
Builds
Merchant growth strategies, non-standard product activity plans, and integrated marketing campaigns for the makeup vertical.
Domain
E-commerce / Beauty & Cosmetics
Deliverable
product features
Required skills
Category planning, merchant lifecycle management, non-standard product operations, integrated marketing, data-driven supply optimization, cross-functional resource integration
Preferred skills
Makeup industry experience, understanding of e-commerce business models, trend forecasting, multi-project management
Technologies
Douyin E-commerce platform, data analytics tools
Responsibilities
Develop merchant growth plans and user engagement strategies; Manage non-standard product inventory and activity execution; Identify and leverage internal/external marketing resources; Analyze consumer data to optimize product supply structure.