品牌活动运营-TikTok Shop
Core
Evaluate brand readiness for TikTok Shop campaigns, optimize product mix and promotion strategies, and manage ad solutions to drive brand commercialization and sales conversion.
Role type
Brand campaign operations specialist (TikTok Shop)
Builds
Scalable campaign frameworks, optimized product strategies, and ad-driven brand growth for TikTok Shop
Domain
E-commerce, Social Commerce, Live Streaming
Deliverable
product features
Required skills
Marketing campaign planning and execution, Product mix optimization, Ad strategy formulation, Landing page optimization, Cross-functional collaboration, Data analysis for sales conversion
Preferred skills
Master's degree in Marketing/Commerce, Experience with live streaming business concepts
Technologies
TikTok Shop platform, Ad solutions
Responsibilities
Assess brand readiness for campaigns including product, pricing, and creative assets; Collaborate on sales season product combinations and promotion strategies; Support ad strategy to boost brand exposure and campaign effectiveness; Design and optimize campaign landing pages; Allocate internal resources for campaign touchpoints.
Seniority
Mid-level, hands-on IC