CareerPlan

Manager, TikTok Shop Communications, France - Consumer & Business Communications

Paris, FranceFull-time2026-10-28 → 2026-11-12

Core

Lead communications strategies for TikTok Shop in France, managing proactive storytelling and reactive communications to showcase the platform's impact on sellers, creators, and brands.

Role type

Manager, Consumer & Business Communications

Builds

TikTok Shop e-commerce solution and brand reputation in France

Domain

E-commerce, Marketplace, Consumer Communications

Required skills

Media relations, crisis management, narrative crafting, stakeholder relationship building, regulatory landscape analysis, cross-functional collaboration, project management, public opinion analysis, content review, executive training

Preferred skills

Cross-border multi-cultural experience, dynamic large organization experience, e-commerce product knowledge

Technologies

None stated

Responsibilities

Lead TikTok Shop communications efforts in France; Craft clear narratives advancing business goals; Build and protect TikTok Shop's reputation; Anticipate and manage reputational risks; Build relationships with top-tier press; Handle inbound press inquiries; Review externally facing content for accuracy and risks; Train and coach market executives; Work cross-functionally with regional and global teams; Serve as primary Comms POC for XFN partners