游戏主营销 - OAK Studio
Core
Lead marketing for PC and mobile games, driving user acquisition and brand awareness through creative campaigns, channel partnerships, and content marketing.
Role type
Senior Game Marketing Lead
Builds
Marketing campaigns, ad creatives, and content assets for games like 'Crystal Nuclear' and 'Planet: Reboot'
Domain
Gaming (PC/Mobile) + Digital Marketing
Deliverable
product features
Required skills
Game marketing strategy, user acquisition (UA), creative copywriting, channel partnership management, content marketing, market analysis, project management
Preferred skills
0-1 project launch experience, shooting/UGC/simulation genre expertise, ACG culture knowledge, KOL/media resources
Technologies
Social media platforms, ad networks, analytics tools
Responsibilities
Develop and execute cross-platform marketing plans, extract and package game selling points, manage PR and promotional activities, collaborate with R&D and operations on launch timing, optimize marketing strategies based on market feedback
Seniority
Senior, hands-on IC
