新中式服饰类目行业运营 - 抖音电商
Core
Manage operations for the 'New Chinese Style' and intangible cultural heritage (ICH) clothing category on Douyin E-commerce, serving artisans, designers, and factory stores.
Role type
Category operations manager (New Chinese Style/ICH clothing)
Builds
Douyin E-commerce platform supply and merchant growth for heritage clothing
Domain
E-commerce / Fashion / Intangible Cultural Heritage
Deliverable
product features
Required skills
Category planning, merchant onboarding, live streaming strategy, content trend analysis, resource integration, business innovation
Preferred skills
Knowledge of specific ICH techniques (Su embroidery, Song brocade, etc.), connections with designers/artisans, personal interest in New Chinese Style fashion
Technologies
Douyin E-commerce platform, live streaming tools, short video content tools
Responsibilities
Define merchant growth paths and GMV targets, guide live streaming and short video operations, plan product assortment and pricing, integrate external resources for marketing, explore new business models from 0 to 1