TikTok Shop - Brand Campaign Manager
Core
Plan and execute high-impact brand campaigns for top brands to support e-commerce growth, including livestream initiatives and marketing ideas.
Role type
Brand Campaign Manager
Builds
Integrated brand campaigns (e.g., TikTok Shop Super Brand Day, New Arrivals) for renowned brands
Domain
E-commerce, Content Commerce, Social Media
Deliverable
product features
Required skills
Campaign planning, Strategic planning, Cross-functional collaboration, Performance monitoring, Industry insights
Preferred skills
4A agency experience, Digital marketing, Social media expertise, Quick learner, Proactive, Resilient, Structured thinking, Analytical skills
Technologies
TikTok Shop platform, Livestream tools
Responsibilities
Develop and implement integrated brand campaigns from strategy to launch; Craft campaign strategies with business objectives and market trends; Work with internal teams, agencies, and external sellers; Track key performance metrics and refine strategies; Stay updated on market trends and consumer behavior.