Assistant Manager, Brand Activation & Commercial Impact, Estee Lauder & Aerin Beauty - North America
Core
Lead day-to-day development and execution of consumer-facing experiences, creator-led social commerce, and affiliate programs to drive brand advocacy and measurable business impact.
Role type
Assistant Manager, Brand Activation & Commercial Impact
Builds
Consumer experiences, social commerce activations, affiliate programs, and creator advocacy campaigns
Domain
Beauty & Cosmetics / Digital Commerce & Experiential Marketing
Deliverable
product features
Required skills
Experiential program management, Social commerce strategy, Affiliate program management, Creator relations, Agency management, Budget management, Cross-functional collaboration, Data analysis, Retail partnership, Content strategy
Preferred skills
TikTok Shop expertise, Emerging commerce channel knowledge, Luxury brand experience
Technologies
TikTok Shop, ShopMy, LTK, Amazon, Retailer ecosystems
Responsibilities
Lead development and execution of consumer-facing events, pop-ups, and experiential programs; Manage agency and vendor workstreams for production and logistics; Lead activation and optimization of creator-led social commerce and affiliate programs; Develop creator briefs and activation materials; Track program performance metrics including attendance, engagement, traffic, conversion, and revenue; Partner with Retail and Ecommerce teams to connect experiences to sales objectives.