Measurement Partner, NA Accounts - Global Monetization Product and Technology
Core
Partner with global advertisers and agencies to develop measurement strategies, design experiments, and interpret quantitative results to quantify advertising effectiveness and inform business decisions.
Role type
Senior Marketing Science Partner (Measurement)
Builds
Measurement strategies, experimental designs, and client recommendations for advertising effectiveness
Domain
Digital Advertising, Marketing Science, Media & Entertainment
Deliverable
client delivery
Required skills
experimental design, statistical analysis, causal inference, Brand Lift studies, Conversion Lift studies, incrementality experiments, geo-based measurement, attribution/MTA, Marketing Mix Modeling, SQL, R
Preferred skills
graduate degree in quantitative field, experience in Media & Entertainment/Auto/Telco industries, experience with advertising agencies/platforms, familiarity with privacy-first measurement systems
Technologies
SQL, R, TikTok proprietary measurement systems
Responsibilities
Develop measurement strategies and learning agendas for global advertisers; Translate business questions into measurable hypotheses and design experimental/analytical approaches; Apply and interpret statistical and causal measurement methods; Analyze quantitative results using inferential statistical methods; Partner with cross-functional teams to improve measurement methodologies and scale best practices
Seniority
Senior, hands-on IC
