印尼独立端产品/用户运营-TikTok Shop
Core
Design and execute user growth and conversion strategies for TikTok Shop's independent app and web platforms in the SEA market, focusing on optimizing the user journey from discovery to purchase.
Role type
Senior User Operations Manager (E-commerce)
Builds
User engagement strategies, promotional campaigns, and optimized user journey maps for TikTok Shop.
Domain
E-commerce, Southeast Asia (SEA)
Deliverable
product features
Required skills
User segmentation, conversion funnel optimization, A/B testing, data analysis, project management, cross-functional collaboration
Preferred skills
Experience with independent apps, SEA market knowledge, cross-cultural collaboration
Technologies
A/B testing frameworks, user journey analysis tools, data visualization platforms
Responsibilities
Design user acquisition and retention strategies for major shopping festivals; Optimize user journey and key conversion touchpoints; Collaborate with product and data teams to implement strategy; Analyze core metrics (DAU, conversion rate, LTV) to drive iteration.