Product Strategist, Monetization (Multiple Positions)
Core
Drive monetization strategies and revenue growth for TikTok's digital advertising business through financial analysis, market research, and product collaboration.
Role type
Senior Product Strategist (Monetization)
Builds
Monetization strategies for ad products including ad creatives, measurement, and branding lines
Domain
Digital Advertising / Mobile Video
Required skills
Structured thinking, First-principles thinking, Market assessment, Competitive analysis, Revenue modeling, Financial data analysis, Excel proficiency, Financial modeling, Cross-functional collaboration, Project planning
Technologies
Excel
Responsibilities
Conduct internal operational analysis for digital advertising businesses; Plan revenue targets and calculate financial indicators; Research and report on market trends and competitive landscape; Collaborate with product and engineering teams to develop monetization strategies; Monitor revenue performance and recommend adjustments; Partner with cross-functional teams to execute strategies.
Seniority
Mid-level, hands-on IC
