Promote增长营销产品经理 - 国际化广告业务
Core
Design and launch user-side growth and marketing products (activities, tasks, incentives) to boost product awareness, payment conversion, and user retention for international short video ad business.
Role type
Growth Marketing Product Manager
Builds
End-to-end large-scale ad systems and integrated marketing platforms for global advertisers
Domain
International digital advertising and short video commerce
Deliverable
product features
Required skills
User insight, commercial judgment, growth strategy design, lifecycle management, data analysis, cross-functional collaboration
Preferred skills
AI, monetization, e-commerce, creator economy experience
Technologies
A/B testing frameworks, user segmentation tools, incentive system platforms
Responsibilities
Design user growth strategies for content heating and fan acquisition; Plan and execute localized marketing campaigns across regions; Build user lifecycle operations for activation and re-engagement; Collaborate with strategy, algorithm, and engineering teams to optimize revenue metrics