墨西哥快消及服饰行业策略运营-TikTok Shop
Core
Manage budget planning, execution, and ROI for the FMCG and apparel industry on TikTok Shop in Mexico; drive industry marketing campaigns and merchant acquisition strategies.
Role type
Industry operations manager (FMCG/Apparel)
Builds
Industry marketing campaigns, merchant growth programs, and operational SOPs for TikTok Shop Mexico
Domain
E-commerce / Social Commerce / FMCG & Apparel
Deliverable
product features
Required skills
Budget management, ROI analysis, campaign planning, merchant acquisition strategy, cross-functional collaboration, market insight
Preferred skills
Experience in industry operations, commercial strategy, or platform merchant acquisition
Technologies
TikTok Shop platform tools
Responsibilities
Plan and execute industry budgets and incentive policies; Collaborate with Account Managers to drive merchant participation; Develop SOPs and evaluation standards for key brand events; Assist in formulating merchant acquisition strategies based on market trends; Coordinate cross-functional resources for project delivery; Explore new growth directions for the Mexican market