Alternatives Marketing, Principal
Core
Drive fundraising and investor engagement across institutional and private wealth channels for an alternative asset manager by creating marketing materials, content strategy, and engagement programs.
Role type
Principal, alternatives marketing (institutional/private wealth)
Builds
Investor-facing marketing materials, go-to-market plans, and engagement campaigns for private markets strategies
Domain
Financial services / Alternative investments (private equity, infrastructure, real estate, credit)
Deliverable
product features
Required skills
Alternative investments expertise, multi-year marketing planning, investor engagement strategy, compliance knowledge, storytelling, project management, PowerPoint proficiency
Preferred skills
Private markets experience (PE, private credit, real estate, infrastructure), data visualization, performance analytics
Technologies
PowerPoint, data visualization tools
Responsibilities
Develop institutional marketing materials and collateral; Define requirements across the prospect-to-client lifecycle; Distill market trends into investor communications; Collaborate on go-to-market plans and multi-year marketing strategies; Execute multi-channel investor engagement campaigns; Partner with compliance and legal to ensure regulatory adherence
Seniority
Principal, hands-on IC with strategic oversight