Product Manager - App Ads Signals & Attribution Strategy
Core
Lead strategic planning and roadmap development for App Ads attribution signals, optimizing measurement frameworks to improve advertising performance for app and gaming advertisers.
Role type
Senior Product Manager (Digital Advertising & Attribution)
Builds
End-to-end attribution and format strategies for app and gaming advertisers
Domain
Digital Advertising / Mobile Marketing
Deliverable
product features
Required skills
Strategic planning, advertising attribution systems, MMP attribution (AppsFlyer, Adjust, Branch), SDK integration, SKAN, multi-touch attribution, data analysis, business acumen, cross-functional influence
Preferred skills
International advertising markets experience, 0 to 1 product direction experience, industry insights on global ad tech landscape
Technologies
SKAN, MMP platforms, SDKs
Responsibilities
Lead systematic optimization of attribution signals for App Ads; Design attribution strategies based on advertiser value and data-driven growth opportunities; Drive full product lifecycle from strategy to launch for attribution capabilities; Conduct research on competitor attribution methodologies and industry best practices; Influence stakeholders to implement effective attribution strategies
Seniority
Senior, hands-on IC
