品牌内容策划（青年内容方向） - 抖音UGC
Core
Create brand content and youth campaigns by researching student life, social topics, and youth emotions to produce articles, short films, and social topics that resonate with young audiences.
Role type
Senior Brand Content Strategist (Youth Focus)
Builds
Articles, character short films, social topics, and youth participation actions for brand campaigns
Domain
Social Media Marketing / Youth Culture
Deliverable
product features
Required skills
Youth insight, topic selection, issue extraction, Chinese writing, interviewing, storytelling, project coordination, content platform judgment
Preferred skills
Youth content, character reporting, social issues, brand campaign experience
Technologies
Douyin, WeChat Official Accounts, Bilibili
Responsibilities
Conduct on-campus research and interviews to gather first-hand materials; Develop core concepts and themes for youth campaigns; Coordinate creators, design, video, and communication resources to launch content; Monitor public discussion and youth feedback to refine brand expression
Seniority
Mid-level, hands-on IC