番茄小说市场BP（IP营销方向）-市场
Core
Develop annual marketing strategies and build IP influence for key web novel IPs (including adaptations to animation and film) on Tomato Novel.
Role type
Senior IP Marketing Business Partner (Entertainment/Web Novel)
Builds
Marketing campaigns and brand assets for web novel IPs and their adaptations
Domain
Entertainment industry, Web novels, ACGN culture
Required skills
Strategic planning, Cross-functional coordination, Resource integration, Data sensitivity, Creative campaign execution
Preferred skills
Experience in web novel/animation/film industry, ACGN community knowledge, Track record of viral marketing cases
Technologies
Social media platforms, Event management tools
Responsibilities
Formulate annual market strategies for key IPs, Leverage internal and external resources to enhance content recognition, Execute online and offline marketing activities to boost brand value, Ensure campaign effectiveness and user experience
