欧美商城营销玩法产品经理-TikTok Shop
Core
Build productized marketing gamification systems (e.g., group buying, referral, blind boxes) and coupon mechanisms for TikTok Shop's Shopping Tab/Mall in Europe and the US to enhance user retention and drive growth.
Role type
Senior Product Manager (E-commerce Marketing & Gamification)
Builds
Configurable, reusable marketing activity capabilities and transactional rule engines for TikTok Shop
Domain
E-commerce, Cross-border retail, Social commerce
Deliverable
production ML models | product features
Required skills
E-commerce marketing tools, Gamification mechanics, Transaction lifecycle management, Risk control & fraud detection, A/B testing, Data-driven strategy
Preferred skills
Cross-border/US market experience, Large-scale campaign execution from 0 to 1
Technologies
Rule engines, Experimentation frameworks, Data analytics tools
Responsibilities
Design core mechanisms for user acquisition and repurchase incentives; Ensure transparent transmission and verification of marketing transactions; Support major promotional events and establish rhythm templates; Evaluate campaign effectiveness and optimize rules.
Seniority
Senior, hands-on IC