策略运营(创作者激励) - TikTok
Core
Design and operate incentive strategies for TikTok's Creator Rewards Program (CRP) to scale high-quality creators and optimize submission conversion.
Role type
Strategy-level operations specialist (creator incentives)
Builds
Creator incentive mechanisms and reward logic for the CRP product
Domain
Social media / Creator economy / Incentive strategy
Deliverable
product features
Required skills
Incentive strategy design, cost simulation, metric system building, cross-functional collaboration, creator ecosystem analysis, data-driven problem diagnosis
Preferred skills
Experience with content platforms, commercialization, or incentive projects, cost assessment, risk control analysis, international multi-region project management
Technologies
Data analysis tools, cost modeling frameworks
Responsibilities
Design incentive logic and task mechanisms; Build and maintain incentive metric systems; Collaborate with product, data, finance, legal, and governance teams to launch strategies; Conduct creator ecosystem research to identify optimization opportunities
Seniority
Mid-level, hands-on IC