UGC & Creator Growth Lead
Core
Build a scalable UGC and creator growth function from scratch to produce authentic content and drive organic social growth.
Role type
Lead, UGC & Creator Growth
Builds
A scalable network of micro-creators and a continuous content production engine for organic social channels.
Domain
Creator economy, social media growth, UGC marketing
Required skills
UGC program building from scratch, creator sourcing strategy, content production system design, organic social growth strategy, paid acquisition integration, operational process design, performance measurement, cross-functional collaboration
Preferred skills
Experience with TikTok, Instagram, Facebook, YouTube, emerging platforms, automation tools, creator economics
Technologies
TikTok, Instagram, Facebook, YouTube, automation tools
Responsibilities
Build UGC and creator growth function from ground up, create and scale micro-creator network, develop creator sourcing strategy across markets, establish processes for outreach/onboarding/briefing/payments, build content production engine, launch and manage creator-led social accounts, connect creator content with paid acquisition, track performance and improve ROI, scale operations via automation
Seniority
Mid-Senior, hands-on builder