Head of Community
Core
Run the shared creator engine and infrastructure for Harry's, Flamingo, and Lume, managing the TikTok Shop pod, mass creator strategy, and the full influencer pipeline to drive revenue and brand growth.
Role type
Head of Community (Creator Operations & Strategy)
Builds
A unified creator network, TikTok Shop operations, and an influencer pipeline that delivers content across paid whitelisting, UGC, and affiliate channels.
Domain
Consumer Packaged Goods (CPG), Social Commerce, Creator Economy
Required skills
Creator partnerships management, Affiliate economics, TikTok Shop operations, Influencer pipeline management, Cross-functional leadership, Budget ownership, Brand safety, High-volume program management, Strategic planning, Negotiation
Preferred skills
Experience with mass creator recruitment, Creator retention strategies, Discord community management, Event planning, Dotted line management
Technologies
TikTok Shop, Discord, CRM tools, Content repositories
Responsibilities
Own the shared creator network and infrastructure (contracts, rates, payments); Lead TikTok Shop strategy and execution; Manage the end-to-end influencer pipeline from sourcing to renewal; Design mass creator incentives and retention programs; Partner with brand marketing teams on influencer strategy; Manage the Growth community budget and brand safety reviews.
Seniority
Senior, hands-on IC