TikTok Commerce - Category Lead
Core
Lead category growth and merchant acquisition strategy for TikTok Commerce in the EU market.
Role type
Senior Category Lead (E-commerce)
Builds
Merchant partnerships, category assortment, and conversion strategies for TikTok's EU marketplace.
Domain
E-commerce / Social Commerce / European Market
Deliverable
product features
Required skills
Market trend analysis, consumer behavior analysis, competitor performance evaluation, merchant sourcing, partnership framework design, cross-functional collaboration, strategy development, performance optimization, team leadership
Preferred skills
Entrepreneurial mindset, data-driven decision making, structured thinking, adaptability in ambiguous environments
Technologies
N/A
Responsibilities
Identify and evaluate growth opportunities by analyzing market trends and consumer behavior; Develop merchant acquisition and merchandise growth strategies for the EU; Drive merchant sourcing and onboarding by securing high-quality merchants and designing partnership frameworks; Collaborate cross-functionally to streamline merchant launch processes; Monitor and analyze acquisition performance to optimize strategies.
Seniority
Senior, hands-on IC with team leadership