品类营销活动运营（服饰/运动户外/美妆个护） - 抖音电商
Core
Plan and execute category marketing campaigns for fashion, sports/outdoor, and beauty/personal care on Douyin E-commerce, focusing on merchant selection, live stream coordination, and resource allocation to drive sales and engagement.
Role type
Category Marketing Operations Manager
Builds
Category-specific marketing campaigns and live streaming events
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
Category marketing planning, Live stream coordination, Influencer management, Content strategy, Data analysis, Resource negotiation, Campaign execution, ROI optimization
Preferred skills
Experience with AI in content creation, Head influencer collaboration, Cross-category campaign management
Technologies
Douyin platform tools, Live streaming software, AI content tools
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