闭环电商ROI3商业产品经理 - 国际化电商广告
Core
Designing and optimizing Shop Ads e-commerce advertising and integrated marketing products to drive merchant GMV and platform revenue for international clients.
Role type
Senior commercial product manager (international e-commerce advertising)
Builds
Shop Ads product capabilities, ad bidding strategies, and intelligent marketing solutions
Domain
International e-commerce advertising and retail
Deliverable
product features
Required skills
e-commerce advertising strategy, bidding mechanism design, data analysis, algorithm strategy collaboration, international product management
Preferred skills
calculation advertising experience, recommendation strategy, machine learning, mathematical modeling
Technologies
ad bidding systems, recommendation algorithms, machine learning frameworks
Responsibilities
Define product strategy, goals, and roadmaps for Shop Ads; optimize ad delivery and marketing tools based on data; design ad and traffic strategies to boost GMV; identify market opportunities and develop innovative solutions for international clients.
