越南FMCG华商运营经理-TikTok Shop
Core
Expand and operate FMCG brand merchants (personal care, food, health) in the Vietnam TikTok Shop ecosystem, driving GMV growth and building a healthy merchant supply chain.
Role type
Senior IC FMCG merchant operations manager
Builds
Merchant onboarding, product catalog expansion, and GMV growth for Chinese FMCG brands on TikTok Shop Vietnam
Domain
E-commerce / Fast-Moving Consumer Goods
Required skills
Market research, merchant acquisition, category planning, data analysis, project management, event planning, influencer/MCN collaboration, content strategy
Preferred skills
None stated
Technologies
TikTok Shop
Responsibilities
Conduct market research and analyze merchant data to inform category planning; Onboard and incubate Chinese FMCG brands and agents into the Vietnam market; Coordinate internal resources to solve merchant pain points and drive sales growth; Organize brand exchange summits and marketing activities to foster merchant resource expansion; Collaborate with influencers, MCNs, and third-party platforms to optimize content efficiency and boost sales.
Seniority
Mid-Senior, hands-on IC