跨境电商内容策略（欧洲）-TikTok Shop
Core
Monitor and analyze TikTok Shop content performance (short video/live streaming) to drive GMV growth and optimize content supply strategies for the European market.
Role type
Senior Content Strategy Analyst (Cross-border E-commerce)
Builds
Content growth strategies and operational frameworks for TikTok Shop in Europe
Domain
Cross-border E-commerce / Social Commerce (TikTok)
Required skills
Data analysis, GMV tracking, content supply optimization, business problem diagnosis, strategy formulation, cross-border e-commerce experience, live streaming and short video ecosystem knowledge
Preferred skills
International business experience, English fluency, strategic consulting background
Technologies
TikTok Shop platform tools, data analytics frameworks
Responsibilities
Monitor content field data (GMV, traffic, supply) and perform root cause analysis; Decompose GMV targets across traffic, content, and influencer segments; Iterate content strategies based on business reviews and performance validation