直播营销工具产品经理-TikTok Shop
Core
Design and build live-streaming marketing tools (coupons, flash sales, platform subsidies) to drive user scale and GMV growth for TikTok Shop.
Role type
Product Manager (Live Commerce Marketing Tools)
Builds
Live-streaming marketing capabilities and transaction experiences
Domain
E-commerce / Live Streaming / International Markets
Deliverable
product features
Required skills
Product strategy, cross-functional collaboration, data analysis, user research, business growth planning
Preferred skills
Experience in e-commerce/local life/advertising monetization, To B and To C product background, familiarity with global content commerce trends
Technologies
N/A
Responsibilities
Design marketing tools like coupons and flash sales to optimize conversion; Collaborate with growth and recommendation teams to expand user scale; Drive product innovation and cross-team project execution based on data insights.
Seniority
Mid-level, hands-on IC