Brand Campaign Project Manager – TikTok Shop (Third Party Associate)
Core
Lead end-to-end strategy and execution for TikTok Shop brand campaigns, driving business growth through integrated marketing, creator ecosystem collaboration, and platform-level campaign innovation.
Role type
Brand Campaign Project Manager
Builds
Scalable campaign methodologies, IP frameworks, and operational playbooks for brand incubation and category penetration
Domain
E-commerce / Social Commerce / Creator Economy
Deliverable
product features
Required skills
Strategic thinking, structured problem-solving, data analysis, cross-functional collaboration, stakeholder management, performance analysis, market trend analysis, risk management
Preferred skills
Experience with seasonal mega campaigns, Brand Days, and industry-level marketing programs
Technologies
TikTok Shop platform, GMV tracking tools, creator collaboration platforms
Responsibilities
Lead planning and execution of large-scale Brand campaigns across markets; Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization; Partner with brands, agencies, MCNs, and creators to design innovative campaign concepts; Collaborate with cross-functional teams including Campaign, Category, Creator Operations, Marketing, Product, Strategy, and Data Analytics; Conduct in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion metrics; Analyze market trends, user behavior, competitive landscape, and campaign performance data to identify scalable growth opportunities; Manage campaign timelines, stakeholder communications, execution milestones, and risk management; Support strategic initiatives including seasonal mega campaigns, Brand Days, and platform commercial growth projects.
