马来西亚快消品类策略中台Leader-TikTok Shop
Core
Build full-cycle growth models and methodologies for FMCG brands on TikTok Shop in Malaysia, including content creation, live streaming, and influencer marketing.
Role type
Senior Category Strategy Leader (FMCG)
Builds
Customized joint operation plans, marketing resource combinations, and exclusive product assortments for international and local brands.
Domain
E-commerce / Fast-Moving Consumer Goods (FMCG) / Southeast Asia (Malaysia)
Required skills
Strategic planning, commercial analysis, data modeling, project management, cross-functional leadership, market trend insight, consumer behavior analysis, assortment planning, pricing strategy, ROI optimization.
Preferred skills
Experience with Southeast Asian (especially Malaysian) e-commerce markets, fluency in English, deep understanding of Muslim consumer habits and local festivals (Ramadan, Hari Raya).
Technologies
AI tools, data analysis tools, data dashboards.
Responsibilities
Design FMCG-specific major promotion strategies and marketing IPs; establish category growth paths and GMV targets; build standardized category product matrices and selection logic; allocate platform resources and manage ROI; monitor core metrics via data dashboards to identify growth bottlenecks.
Seniority
Senior, hands-on IC with team management experience.