市场营销活动运营 - 抖音电商
Core
Design and execute marketing campaigns on Douyin E-commerce to drive user engagement, transaction growth, and operational efficiency through creative activities and resource integration.
Role type
Senior Marketing Campaign Operations Manager
Builds
Platform-wide marketing events, promotional campaigns, and conversion funnels for merchants and users
Domain
E-commerce, Social Commerce, Digital Marketing
Deliverable
product features
Required skills
Campaign strategy design, Cross-functional project management, Resource integration, Data-driven optimization, Trend spotting, Creative planning
Preferred skills
Experience with major shopping festivals, Category management, Brand marketing, User growth strategies
Technologies
Douyin ecosystem tools, Data analytics platforms
Responsibilities
Design activity themes and conversion paths, Integrate platform/brand/merchant resources, Lead cross-team project execution from planning to review, Identify new marketing opportunities and pilot innovative campaigns, Build scalable benchmark activity cases
Seniority
Senior, hands-on IC