市场品牌创意-抖音
Core
Plan and execute content propagation strategies for ByteDance's brand and Douyin main app, leveraging social trends and hot topics to achieve communication goals.
Role type
Senior Brand Creative Strategist
Builds
Viral content campaigns and brand-effectiveness integrated case studies for ByteDance and Douyin
Domain
Social Media Marketing / Content Strategy
Required skills
Content trend forecasting, Creative ideation, Project execution, Data analysis, Aesthetic judgment, Resource management
Preferred skills
Experience with viral content, Background in content studios/platforms/ad agencies, Passion for emerging trends
Responsibilities
Capture social emotions and hot trends to identify viral content potential, Plan creative content from 0 to 100 independently, Analyze campaign data and iterate content strategies
Seniority
Senior, hands-on IC