欧美商城策略分析师-TikTok Shop
Core
Analyze and iterate operational strategies for key marketing channels and major promotions on TikTok Shop, optimizing product mix, merchant recruitment, and traffic mechanisms to drive platform performance.
Role type
Strategy-level E-commerce Analyst (TikTok Shop)
Builds
Marketing channels, major promotion campaigns, and data-driven decision support systems for TikTok Shop.
Domain
E-commerce / Retail / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Data analysis, statistical modeling, SQL (Hive/MySQL), Excel/Tableau, product mix optimization, merchant recruitment strategy, traffic mechanism design, user growth analysis, business insight generation
Preferred skills
Experience in user growth, marketing analysis, commercial analysis, e-commerce domain knowledge
Technologies
Hive, MySQL, Tableau, Excel
Responsibilities
Define key operational metrics and targets for marketing channels and promotions; Optimize product assortment and merchant negotiation mechanisms; Collaborate with marketing, search, and recommendation teams to iterate subsidy and traffic strategies; Build automated data analysis pipelines and monitoring systems for merchant and product diagnostics; Partner with product and data teams to construct user/merchant/product tagging systems.
Seniority
Mid-level, hands-on IC