渠道运营（信息流、厂商方向） - 抖音
Core
Drive user growth for ByteDance China products via information feed and partner channels by optimizing the full lifecycle of performance advertising.
Role type
Senior performance advertising optimization specialist (channel operations)
Builds
Media platform capabilities including RTA, conversion tracking, and deep conversion bidding to improve ad delivery efficiency.
Domain
Digital advertising / Mobile social media
Deliverable
production ML models
Required skills
Performance advertising optimization, Channel operations, Data analysis, Cross-functional collaboration, Negotiation, Product iteration, Media platform mechanics understanding, Growth strategy, A/B testing, ROI management
Preferred skills
Experience with commercial product operations, Deep understanding of computational advertising systems, Rapid learning and iteration
Technologies
RTA, Conversion tracking, DPA, Deep conversion bidding, Ad delivery systems
