广告策略产品经理-抖音流量策略变现
Core
Define and optimize ad experience and monetization strategies for new Douyin scenarios (e.g., short dramas, collections) to balance platform revenue and user experience.
Role type
Product Manager (Monetization & Traffic Strategy)
Builds
Monetization strategies, ad formats, and user experience optimizations for new business scenarios.
Domain
Social Media / Digital Advertising
Deliverable
product features
Required skills
Product design for C-end users, data analysis, cross-functional collaboration, business strategy, user ecosystem monitoring, sensitivity to new technologies and creative formats.
Preferred skills
Experience in commercial ad placement, end-side monetization, traffic strategy, short drama or collection scenario expertise.
Responsibilities
Define monetization strategies for new scenarios; optimize ad experience via strategy and styling; introduce commercial budgets and打通投放链路; monitor user ecosystem; collaborate with industry/user product, ad R&D, and operations teams.
