市场事件营销 - 抖音电商
Core
Orchestrating platform-level event marketing IP projects for Douyin E-commerce, including offline event planning, integrated online marketing, and commercialization partnerships.
Role type
Senior Event Marketing Manager (E-commerce)
Builds
Platform-level marketing events, creative campaigns, and live streaming special sessions for merchants and users.
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
Offline event planning, Integrated marketing strategy, Influencer/DaRen collaboration, Project management, Data-driven decision making, Creative content execution
Preferred skills
Experience in e-commerce product selection, Commercial partnership management, Trend analysis
Technologies
Live streaming platforms, Social media channels, Event management tools
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