护肤行业运营 - 抖音电商
Core
Drive GMV growth for the skincare category on Douyin E-commerce through data analysis, merchant operations, and marketing campaign execution.
Role type
Category Operations Manager (Skincare)
Builds
Skincare category growth strategies, merchant enablement programs, and platform marketing events.
Domain
Beauty & Personal Care / Content E-commerce
Required skills
Data analysis, Category strategy, Merchant operations, Marketing campaign management, Compliance governance, Trend analysis
Preferred skills
AI tool proficiency, Cross-functional communication, Product knowledge (ingredients/efficacy)
Technologies
Excel, AI tools
Responsibilities
Formulate category growth strategies based on GMV targets; Manage tiered operations for mid-tier and emerging merchants; Execute daily and major promotional events; Analyze industry trends to guide product development; Enforce category rules and product compliance.
Seniority
Mid-level, hands-on IC