Editorial Partnerships & Digital PR Manager
Core
Own how ERGO NEXT shows up in mainstream media, trade publications, buyer guides, AI answer engines, and creator content to drive organic discovery and brand reputation for small business owners.
Role type
Digital PR & Partnerships Manager
Builds
Earned media placements, executive thought leadership, and third-party recommendations for an AI-powered business insurance product.
Domain
Insurance / Digital Marketing / AI
Deliverable
product features
Required skills
Digital PR, editorial outreach, SEO/GEO, influencer marketing, data distribution, partnership management, cross-functional collaboration, performance measurement
Preferred skills
Experience with AI-driven discovery, relationship building with editors and publishers
Technologies
AI answer engines, LinkedIn, Zoom
Responsibilities
Guide external PR agency on editorial priorities; pitch story angles and insights to editors; build thought-leadership program; identify and secure placements in buyer guides and product roundups; track AI engine citations; distribute proprietary research; activate sports and corporate sponsorships; recruit and manage creator/affiliate partners; collaborate with SEO/GEO and growth teams; measure impact and refine strategy.