招商策略运营-CQC
Core
Responsible for commercialization fulfillment of online (opening screen, information feed ads) and offline (Douyin Good Festival, New Year's Eve exhibitions) resources, and formulating strategies to align business goals with execution paths.
Role type
Senior B2B brand marketing project manager (commercialization strategy)
Builds
Commercialization resource packages and monetization combinations for online and offline marketing campaigns
Domain
E-commerce platform commercialization and brand marketing
Deliverable
product features
Required skills
B2B brand marketing project management, commercialization strategy formulation, resource planning and packaging, project lifecycle management, cross-functional collaboration
Preferred skills
Experience with ad platforms or commercialization businesses, marketing mindset, ability to decompose business objectives into actionable SOPs
Technologies
None stated
Responsibilities
Manage the full lifecycle of commercialization projects from initiation to execution; Design resource packaging solutions to maximize monetization efficiency; Establish standardized project management processes and quality assurance protocols; Collaborate with upstream marketing teams to align on goals and deliverables.
