Campaign Monetization Specialist – TikTok Shop (Third Party Associate)
Core
Building scalable monetization models for TikTok Shop UK campaign traffic and merchant demand to drive measurable Ads and revenue growth.
Role type
Senior IC campaign monetization specialist (third-party associate)
Builds
ShopAds packages, Brand Amplification Programme (BAP), and new campaign monetization pilots
Domain
Social commerce / Digital advertising / E-commerce
Required skills
Commercial judgment, structured problem solving, hands-on analytical capability, budget management, ROI attribution, performance measurement, merchant segmentation, GTM strategy, cross-functional coordination
Preferred skills
Social commerce experience, UK e-commerce ecosystem knowledge, dashboard building, attribution frameworks, high-growth internet company background
Technologies
Advanced Excel, SQL
Responsibilities
Own end-to-end monetization strategy for campaign commercial initiatives; Drive planning and execution for key non-IP monetization programs; Build standalone monetization target frameworks; Partner with Product and business teams to improve monetization capabilities; Define merchant segmentation and GTM approach; Establish structured budget governance and spend-efficiency management; Conduct deep-dive analyses on monetization performance; Build repeatable playbooks and reporting mechanisms; Coordinate cross-functional stakeholders; Support annual and quarterly planning.
Seniority
Senior, hands-on IC