B端营销专家（商家规模化增长方向）-TikTok Shop
Core
Develop and execute B2B merchant growth strategies, focusing on acquiring and converting potential, new, and key merchants for TikTok Shop.
Role type
Senior B2B Growth Marketing Manager
Builds
Merchant acquisition funnels, lead generation campaigns, and conversion optimization for TikTok Shop's B2B ecosystem.
Domain
E-commerce / Digital Marketing / B2B SaaS
Deliverable
dashboards & analysis
Required skills
B2B growth strategy, channel acquisition, data analysis, A/B testing, funnel optimization, cross-functional collaboration
Preferred skills
International market growth, English proficiency, content marketing, media buying
Technologies
A/B testing tools, data analytics platforms, ad management systems
Responsibilities
Design tiered outreach and conversion plans for different merchant segments; Conduct market research and demand analysis to identify growth opportunities; Manage B2B acquisition channels including new media and media partnerships; Build and monitor growth dashboards for traffic, leads, conversion, and ROI; Collaborate with content, activity, and BD teams to optimize the merchant onboarding and conversion pipeline.