Senior Manager, Global Product Marketing, NBA
Core
Drive global marketing strategy for NBA 2K to deepen player engagement and retention across new markets and emerging technologies.
Role type
Senior Manager, Global Product Marketing
Builds
NBA 2K game titles, mobile portfolio, and in-game technology features
Domain
Video games, sports entertainment, live-service gaming
Deliverable
product features
Required skills
video game marketing strategy, audience segmentation, cross-functional leadership, mobile portfolio management, stakeholder alignment, data-driven storytelling
Preferred skills
professional basketball culture knowledge, live-service ecosystem experience, developer/licensor relationship management
Technologies
CRM, social media channels, in-game content systems
Responsibilities
Lead marketing strategy across multiple titles and platforms; define positioning and messaging throughout the product lifecycle; partner with cross-functional teams to shape the player journey; collaborate on launching marketing workstreams for new in-game technologies; guide creative execution for CRM, social, and in-game assets; oversee marketing strategy for the NBA 2K Mobile portfolio.
Seniority
Senior, hands-on IC with people management responsibilities
