印尼半托管广告策略运营-TikTok Shop
Core
Formulate and execute ad strategies for Indonesia's semi-hosted business, optimizing ad models and targeting to drive GMV growth.
Role type
Senior ad strategy operations specialist (e-commerce)
Builds
Ad campaigns and optimization models for semi-hosted merchants on TikTok Shop
Domain
E-commerce, Southeast Asia (Indonesia)
Deliverable
production ML models
Required skills
Ad platform optimization, data analysis, strategic planning, budget allocation, ROAS optimization, cross-functional collaboration
Preferred skills
Cross-border e-commerce experience, Southeast Asian market knowledge, English proficiency
Technologies
TikTok Shop ad platform, data analytics tools
Responsibilities
Develop differentiated ad strategies based on product structure and merchant segmentation; Build and optimize ad models including bidding and budget allocation; Monitor ad performance metrics (GMV, ROAS, CTR, CVR) and produce analysis reports; Collaborate with product and algorithm teams to drive feature iterations; Align ad strategies with overall business goals to maximize GMV.
